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Blog | Branding & more
NIPO.PL branding agency blog.
Not often, but always in the point.
Typography – glossary
What is kerning? What is the difference between a serif font and a sans-serif font? And finally, which elements of the font are the tail, shoulder, and stem? A great site that…
A great spot promoting the University of Wroclaw
Probably the best spot advertising a Polish higher education institution.
Logo Design – ed. Julius Wiedemann
A big tome (more than 650 pages) containing thousands of logotypes from around the world.
22 immutable laws of marketing
Some call it a bible. Some say these are really “immutable”. It was certainly written by Al Ries and Jack Trout. It is certainly available in an interesting translation and with great…
The shortest name used in Poland?
“%” – is this the shortest name used in Poland? We are asking you because this is the name that we ourselves have created.
References – CEPA Forum
When commissioning NIPO.PL to perform a branding project for the CEPA Forum Conference in Washington, we gave the agency guidelines that seemed difficult to reconcile: on the one hand, the identity should…
The end of the famous “Das Auto.”?
Will one of the most recognizable claims/ brand lines of the world, the Volkswagen’s “Das Auto.” become a victim of the “Dieselgate”?
Bodies as the key visual for Aalborg University
We have a brain. More than one… i.e. what can be done via animation with a brand’s good key visual? The answer is simple: anything.
Huawei and Robert Lewandowski
Phew, what an impressive story of the famous Polish football striker. Great storytelling – applause for Huawei.
7 well-known logotypes Do you really know them?
F1, Amazon, FedEx. Yes, these are very well-known and widely recognizable brand logotypes. The question, though, is whether you took notice of the little details that give them their flavor? Look more…
Press about us: Pierwszy Milion, No. 4 (11) 2014
Publication in the bimonthly Pierwszy Milion, a special publication of Forbes magazine. You can see us there. Literally…