A big tome (more than 650 pages) containing thousands of logotypes from around the world.
In fact, you can call it an encyclopedia of logotypes. Logotypes that are very, very different. Reading the book may not significantly expand your knowledge of branding, nevertheless, it is advisable to take and browse through this collection of several thousand logotypes. In this way, you can take a broader look at how incredibly diverse characters are used for brand logotypes.
The book is divided thematically and presents logotypes from the following industries: creative industry, events and entertainment, fashion, governmental and regional institutions and organizations, media, music, sellers and food, services, business, and miscellaneous. “Logo Design” (along with its successive parts) can be regarded as a quick overview of the “what” and “how” of logo design in various industries.
“…Good, well-designer logos and identities are arguably more significant than ever: they can provide brand cohesion across contexts and technologies…”
Paul Middleton – an editorial for “Logo Design”
A hard cover and high-quality glossy paper. “Logo Design” is a heavy (you can really feel its weight while holding it in your hand) and beautifully published book, which looks good on every shelf. And it may be even worth taking a look when you get stuck performing a project; it contains a large pool of new visual associations.