Creating an image of a company, brand, or service. The effect of branding is a set of advertising materials containing a name, claim, logo, corporate identity, and optionally a strategy, advertising creations, website, and social media.
The logotype must be good. Just like a company cannot succeed without a good name, corporate identity has no chance of being memorable without a good logo. Banality and an obvious truth? We know, but sometimes it takes banality to create some truly outstanding designs.
Typically, the first creative stage of branding. Without a good name, just like without a good strategy, it is hard to be confident of a brand’s future success; with the competition being so great, it is not profitable to invest into promotion of a product with a name that is wrongly chosen or difficult to remember.