Some call it a bible. Some say these are really “immutable”. It was certainly written by Al Ries and Jack Trout. It is certainly available in an interesting translation and with great commentary.
NIPO.PL branding agency | Warsaw, Poland
The difficult art of creating strong brands. branding, rebranding, speed branding, advertising and other open surgeries on the hearts of companies, services and products. Brand new world!
Some call it a bible. Some say these are really “immutable”. It was certainly written by Al Ries and Jack Trout. It is certainly available in an interesting translation and with great commentary.