There are mornings when it is impossible to write even three words on a blog. Or at least it’s not doable without having a cup of coffee first.

Today is just such a day; so on this occasion, we have decided to recall a great, funny, and accurate advertising campaign “Wake Up”, which promoted the Aroma Coffee brand. As we feel more or less like models posing for pictures, we won’t write much; instead we’re dashing to prepare a strong, black coffee.

Advertising Agency:  Impact BBDO Riyadh, Saudi Arabia
Creative director / Art director / Copywriter: Ahmad Beck
Photos: Stock, Steeve Kozman

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