What is kerning? What is the difference between a serif font and a sans-serif font? And finally, which elements of the font are the tail, shoulder, and stem? A great site that explains typographic terminology on specific examples.

The knowledge of typography (or more precisely – its part devoted to the principles of font structure) forms the basis for the design of logotypes and visual identities. And like every other discipline (not just in graphic arts), it has its own specialist terminology. Sometimes we use this terminology… and it is no surprise that clients may not understand us.

Fortunately, the terminology has just been reorganized in a great way at a website that presents and discusses various typeface elements in a clear, graphical, and multimedia-rich manner. Do not stop at recommendations – you can visit this site by clicking any of the screen shots below: