Technically speaking, branding and rebranding are quite similar projects. What is different about them is their starting points, which can be either a square one (for branding) or some existing state X (for rebranding). Therefore, we have included both the project types in one brief.
Tag Archives: rebranding
Mozilla is getting ready for rebranding
The Mozilla Foundation, the owner of one of the most popular web browsers, is getting ready for a change in its visual identity. And – interestingly enough – in doing so, it consults with Internet users.
CEPA rebranding – presentation
Another presentation of ours; this time including a summary of the rebranding of the US think tank: The Center for European Policy Analysis (CEPA).
Fanta – rebranding
Coca-Cola has fundamentally redefined the brand of one of its flagship products: Fanta. The changes were made to the logo itself, the visual identity, and the shape of the bottle, too. And all this in a way that can be described with two adjectives: “hard-angled and twisted”.
Wirtualna Polska has a new logo
Big changes in the large Polish website. On Monday, the logo and homepage of Wirtualna Polska are going to change.
Tidying up a logotype in an Amsterdam way
Cosmetic changes – this is how you can describe the modifications made to the logo of the Dutch capital city. A little more was done for the visual identity, but is it a qualitative change?
Philips – the evolution of the logo
An interesting video summarizing the changes made to Philips logo, including the most recent overhaul of the brand logo shield.