Wirtualna Polska has a new logo

Big changes in the large Polish website. On Monday, the logo and homepage of Wirtualna Polska are going to change.

Behind the scenes. The current logo of WP.pl has only 48 hours of exposure left on the Wirtualna Polska website. The new logo in going to debut on Monday, and along with it – a brand new homepage. Screenshots of the new homepage can be found on SpidersWeb.pl. Let’s have a look at the changes made in the logo.

The current logo of Wirtualna Polska

The new logo of Wirtualna Polska

Feelings? Impressions? Mixed. The new graphical symbol looks more interesting than the previous one. Softer, more rounded and fashionable. Typography. The current one is strong and raw. The new one – again: soft, rounded, and versatile. One must admit that it is aesthetic, but on the other hand – not very distinctive. The change follows the route taken by majority of recent rebranding projects, e.g. the rebranding of Azoty S.A. Group.