A new logo of Poland has debuted in CNN. The Polish Promotion Council is expected to approve it at the next meeting.

The new logo of Poland was prepared by a British consulting company Saffron Brand Consultants. It is one of the last projects conducted by Wally Olins, the founder of Saffron, who died on April 14 at the age of 84, one and a half months before the start of an advertising campaign for Poland. According to unofficial information obtained by Gazeta Wyborcza, the logo costs approx. 1 million zlotys. SKM SAR intends to conduct a fundraiser among companies or through Kickstarter.com in order to obtain money for its purchase.

CNN viewers saw the first 30-second spot that promotes Poland in the latest governmental campaign on Tuesday morning. The film shows Poland through the eyes and camera lens of photographer Chris Niedenthal, who is well-known for having taken the classic photo of an armored personnel carrier next to the building of Moskwa theater with a poster promoting the movie “Apocalypse Now” above the entrance during the martial law period of early 1980s.

The advertising spot can be seen here: