The Mozilla Foundation, the owner of one of the most popular web browsers, is getting ready for a change in its visual identity. And – interestingly enough – in doing so, it consults with Internet users.
Of course, the most popular brand of Mozilla Corporation is the Firefox web browser, but it is not the only one by any means. This time, however, the foundation decided to change the visual identity of its main business brand. You have to give it to them – they are doing so in line with the ideology of the brand, that is – in a manner dedicated to openness. On the company’s blog, Mozilla showed 7 concepts designed by the Johnson Banks agency, asking Internet users for comments. On the basis of these comments, the final three will be selected, out of which the foundation – this time by itself – will select the final logo.
Subjectively speaking: some of the proposals… are very strange. One of them is actually both interesting and distinctive (The Eye). Another is technically adequate, not bad ideologically, but quite generic graphically (Protocol). Other than that, there is a whole bunch of crazy ideas that deviate considerably from the design standards used for visual identity. You can see the proposals, read the reviews, and comment here: blog.mozilla.org.
Examples of the proposals for a new Mozilla logo (materials from the foundation website):