Inspirational “inSPIRE” logo (from us for Philip Morris)

We’re finalizing the logo for Philip Morris International. The logotype that “ignites with inspiration”.

PMI is the world’s largest tobacco company, which owns the brands, such as Marlboro, L&M, and Chesterfield. We are currently putting the finishing touches on the design of the PMI’s internal logo, which will be used to sign the branding materials for a series of training and development sessions, conducted both by professionals from specific PMI industries and markets and experts from outside the company. Several “controlled leaks” from a selected refined version of the logo can be found below: