Branding for a thematic blog dedicated to alcohols, specializing in craft beers and the so-called “beers of the world”.
Lately we also realised brand strategy for WKRA Group; related to the creation of an online bookstore (e-mol.pl) within the structure of the group, a sub-brand with a business offer (Business IQ) and a B2C sub-brand with a product range that went beyond books alone (Medioteka).
KPIERZY.PL branding in a nutshell:
Brief: simple, short name in Polish. Brand characteristics: neutral, mass market
Target: Internet users, beer industry
Performed by NIPO.PL:
– name with a free .pl domain
– logo in several variants
– design of a beer mat