Stricto

Stricto – a concept for a new brand of high-precision, high-quality breathalyzers.

Brief:  Mid-range to high-end breathalyzers. A name in English or German. Brand characteristics: strong, male Brand values: confidence, reliability, and trust.
Target: drivers, middle-to-high salary level, men
Client: Chic Group
Year: 2014

Performed by NIPO.PL:
– name of the brand
– “reason with percentage” claim
– logotype