NewsLab

A concept for a new media brand from the portfolio of Polskapresse (currently: Polska Press), treated as a new brand that could take over the business communications of the multimedia division of the group.

Brief: prospective, aimed at new young workers and business counterparties in multimedia sector. Brand characteristics: modern, media-related.
Target: B2B (strict business communication)
Client: Polskapresse Sp. z o.o.
Year: 2014

Performed by NIPO.PL:
– name proposals
– brand logo proposals