BalanCity

Comprehensive branding for a personal dietary catering company operating in Warsaw and its surrounding areas.

Brief: name necessarily in English. Brand characteristics: friendly, healthy, fresh, urban.
Target: wealthy, busy residents of Warsaw; athletes and people with an individually balanced diet
Client: BalanCity
Year: 2012

Performed by NIPO.PL:
– name with a free .pl domain
– “the essence of health” claim
– logotype
– visual identity (business cards, letterhead, envelopes)
– BTL: 2 series of 2xDL leaflets