Carnaval

A concept, name, and label for an affordable, mass-market “carnival” sparkling wine for the Belvedere Group product portfolio.

Brief: occasional, seasonal sparkling wine with a peak sales period before New Year’s Eve. Brand characteristics: entertaining, occasional.
Target: 18+, mainstream
Client: Domain Menada (Belvedere Group)
Year: 2014

Performed by NIPO.PL:
– name and claim “a pledge of good fun”
– leading slogan “Refill your fun”
– label layout
– visuals